Wednesday, August 18, 2010
Cramer Toyota of Venice announces that it has recently finished an intensive two day consulting session with the renowned internet specialist David Kain
Cramer Toyota of Venice announces that it has recently finished an intensive two day consulting session with the renowned internet specialist David Kain. David Kain has a unique blend of dealership and manufacturer experience. As dealer principal of his family owned dealership he learned how to make every dime count and produce sales each day. David Kain recognizes how important it is to make every facet of a dealership profitable. The Internet provides an excellent opportunity for dealers to improve sales and gross at a very low cost. David has a real passion for the automotive Internet which resulted in his creating Kain Automotive Internet Sales Training and Business Development Center Installation. Cramer Toyota of Venice has a huge presence on the internet through its website, and sells many new and used cars through the internet. Cramer Toyota of Venice lists all of their new and used cars on the internet, maintains a blog page and is very active on Twitter. According to Richard Bond the General Manager of Cramer Toyota of Venice, “We do a lot of different things on the internet to service our customers, but needed to make sure our strategy took full advantage of the ever changing internet world. David was not afraid to tell us what we were doing right and how we could make things better where needed. He rolled up his sleeves and dove right in, meeting personally with many of our staff learning how they did their daily functions.” Before Kain was able to offer his critique, he worked with the employees of the dealership the week before he arrived gathering information and mystery shopping the dealership. On the first day, he already understood how Cramer Toyota of Venice currently does business on the internet. After meeting with managers and employees he started presenting changes to make the process easier for our customers. Richard Bond states, “It is always good to have someone from the outside evaluate your organization. Sometimes because we work with it every day we fail to see how it looks from the outside. David did a great job of helping us see areas where we can improve. Now the pressure is on our team to implement David’s suggested improvements. He provided a time table and will follow up to make sure he gets the job done.” To learn more about the types of services that David Kain provided to Cramer Toyota of Venice, seek him out on the internet. Cramer Toyota of Venice should be done implementing most of David’s changes by the end of the month making the buying experience that much better for our customers.
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